Brand Factory: Building a Full FMCG Cycle in Uzbekistan—From Production to the Shelf

Brand Factory is a key project within the Havas Holding ecosystem. Since 2020, it has been developing the production, import, and logistics of FMCG goods in Uzbekistan. The company relies on a clear and highly demanded model: supplying the market with fast-moving consumer goods while maintaining strict quality control at every stage—from product creation to its appearance on the retail shelf.

Expanding Import Geography

One of Brand Factory's core operational areas is importing essential goods from India, Russia, and Kazakhstan. Currently, the company is actively negotiating with several foreign companies to expand its imported product range. As a result, imports of essential products will soon be established from countries such as China, Turkey, Mongolia, Belarus, and Kyrgyzstan.

The company's portfolio features high-demand, everyday categories, including grocery items, meat products, and other daily consumer goods. This approach allows the business to respond flexibly to market demands, expand its product range, and ensure the steady availability of essential goods in retail.

Advanced In-House Processing

Another major strength of Brand Factory is its modern, in-house processing facilities. These capabilities enable the company to efficiently sort, process, and package the aforementioned products into various packaging types and volumes.

By leveraging these infrastructure strengths, Brand Factory successfully satisfies the diverse demands of clients across multiple sectors, including retail chains, HoReCa and Catering, industrial manufacturing, and the public (government) sector.