Havas discount chain celebrates 5th anniversary
Exactly five years ago, the first Havas store opened in Tashkent. In 2019, many residents of Uzbekistan probably had not even heard of the word "discounter". The Havas chain was one of the pioneers and managed to widely popularize this format among customers.
Statistics clearly demonstrate the success of Havas. Over five years, more than 148 million customers visited the chain's stores. And the number of employees increased to 2,500 people.
Today, Havas is represented by 314 stores in Tashkent and Tashkent region. According to this indicator, Havas can be called one of the largest retail chains in Central Asia. The total area of all discounters of the chain is more than 118 000 sq. m.
Havas representatives explained how the discount chain is rapidly growing and changing the retail industry in Uzbekistan.
No-frills shops
"No-frills stores" is how you can briefly describe Havas. The constant assortment matrix of discounters is 1200 items. This is a classic set of everyday products that are the most popular and have a consistently high demand among customers. Having a small assortment allows for better pricing management and reduces network costs.
The goods are stored in warehouses and distribution centers with a total area of 30 000 square meters.
Efficiency instead of emotions
Havas keeps product prices low thanks to its streamlined processes and special attention to every minor detail.
Instead of brightly decorated shelves that evoke emotions and entice visitors to spend more, there are minimalist rows. This way, the buyer's attention is drawn not to the external decoration, but to the product itself.
A significant part of the Havas assortment consists of private label products. Private label products have the same quality as well-known brands. At the same time, the prices for private label products are much lower, since they do not include marketing costs and other expenses. In addition, the presence of private label helps Havas control the entire chain from production to the shelf and manage prices more flexibly.
Another secret of success is a small space and versatile employees. The area of Havas stores often does not exceed 800-1000 sq. m. The entire process is managed by just a few people, who simultaneously perform the functions of merchandisers, cashiers and consultants.
The small size of the stores makes it possible to optimize rental costs and quickly find suitable premises for opening new stores.
People like to save on everyday purchases. And Havas creates all the conditions for this, offering efficiency, not emotion.
Havas is a network that sets trends
"As a pioneer in opening discount stores near home, Havas sets new trends in the retail sector in Uzbekistan. The growing popularity of Havas stores has anticipated the opening of many other express markets in mahallas and residential areas," the company representatives noted.
Havas continues to grow rapidly, opening an average of one store every five and a half days.
In the five years since its foundation, Havas has grown into a major retail chain in the Central Asian region. 314 stores are far from the limit. The Havas chain is looking to the future and plans to open new discounters in all regions of Uzbekistan in the near future.
Havas' success is driven by its strong commitment to its mission to serve the people by providing quality products at competitive prices.